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婚恋网给你推荐的未必是爱人,也可能是只猪

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2014-07-30 14:26:12 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):婚恋网给你推荐的未必是爱人,也可能是只猪 美国知名婚恋网站OKCupid近日承认,OKCupid对用户撒谎,拿用户做实验。Facebook的用户情绪实验刚刚东窗事发,遭到隐私保护组织起诉

AS网站目录(www.adminso.com):婚恋给你推荐的未必是爱人也可能是只猪

美国知名婚恋网站OKCupid近日承认,OKCupid对用户撒谎,拿用户做实验。

Facebook的用户情绪实验刚刚东窗事发,遭到隐私保护组织起诉。OKCupid随即也卷入这场论战。但不同的是,Facebook承认蓄意操纵用户的情绪,而为了改进婚介系统和帮助用户发现真爱,OKCupid却承认对用户撒谎。

OKCupid联合创始人克里斯蒂安・拉德(Christian Rudder)发表了一篇题为“我们对人类进行实验!”(We Experiment On Human Beings)的博文,意在展示三项不同的OKCupid用户实验,而这些实验均未得到用户许可。

拉德写道:“大家知道吗?只要你使用互联网,每个网站随时都会拿你做各种实验。这就是网站的工作方式。”

拉德接着写道:

“我是第一个承认的人。我们可能受欢迎,可能创造了很多美好的婚姻,等等等等。但是,OkCupid没有真正了解幕后的事情,其他网站也是如此。实验可以解决所有问题。”

他解释了OKCupid针对用户展开的实验,他表示这些实验可以让OKCupid更好地配对用户。

第一项实验应该是最温和的。去年,OKCupid将1月15日定为“盲目爱情日”(Love Is Blind Day)。当天,OKCupid成为一款盲目约会应用,所有用户照片均被移除。在7个小时的无照片活动中,OKCupid发现新建会话数量大幅下降,但用户对第一条信息的回复比例增加44%,而且联系方式交换速度也更快。

“简而言之,OKCupid做得更好了。”拉德解释道。

第二项实验旨在帮助OKCupid以最好的方式展示用户资料。在A/B测试中,一些用户只能看到带有照片的资料,另一些用户可以看到照片和文字资料。OKCupid发现,用户对照片的关注程度要高于文字。虽然结果毫不稀奇,但对于试图配对用户的约会网站而言,这样的信息确实非常实用。

第三项实验可能是最具争议的。实际上,OKCupid擅自修改了网站内容,有意欺骗了用户。OKCupid有意将匹配度仅为30%(理想匹配度为100%)的用户撮合在一起,并且告知用户他们的匹配度为90%。反过来,OKCupid还故意调低彼此合适的用户的匹配度。

同样不出所料,OKCupid发现,更多的用户向自以为合适的对方发送信息。但是,无论匹配度数值如何,用户也向真正合适的对方发送更多的信息。该实验证明,匹配算法的确会发生作用,而且婚介建议也会起到重要作用。

诚然,OKCupid擅自拿用户做实验,但这些实验确实帮助网站改进服务,这么做真的很糟糕吗?

标签: 婚恋 给你 推荐 必是 爱人 也可能


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