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从应用花费来看,iOS用户比较高富帅 - 站长搜索
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从应用花费来看,iOS用户比较高富帅

业界动态 2014-06-29 15:45:50 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):从应用花费来看,iOS用户比较高富帅 在本周早些时候的谷歌 I/O 开发者大会上,谷歌发布了两份非常有趣的数据,分别与Android月活跃用户以及谷歌开发者收入相关,此前我们已经对比过谷歌开发者与iOS的开发者收入,iOS开发者的收入是Android的四倍,而今天要比较的是Android用户和iOS用户的应用花费。因为这是谷歌官方首次公开此类数据,因此我们才得以通过苹果和谷歌提供的官方数据来对比App Store和Google Play中用户的消费积极性

AS网站目录(www.adminso.com):从应用花费来看iOS用户较高富帅

在本周早些时候的谷歌 I/O 开发者大会上,谷歌发布了两份非常有趣的数据,分别与Android月活跃用户以及谷歌开发者收入相关,此前我们已经对比过谷歌开发者与iOS的开发者收入,iOS开发者的收入是Android的四倍,而今天要比较的是Android用户和iOS用户的应用花费。

因为这是谷歌官方首次公开此类数据,因此我们才得以通过苹果和谷歌提供的官方数据来对比App Store和Google Play中用户的消费积极性。谷歌公开的数据显示,Android月活跃用户人数为10亿(不包括中国和亚马逊),苹果的为4亿用户。

双方发布的数据也证实了此前分析师的猜测,即苹果活跃用户人数虽然只是谷歌的一半,但是其应用销量确实谷歌的两倍,2013财年苹果应用销量从70亿美元增长至100亿美元。也就是说苹果iOS用户在应用上的花费是Android用户的四倍。

因为用户在应用上的花费没有达到开发者预期,这将会直接影响到开发者收入,那么开发者的行为就会受此影响,由此形成一个怪圈――相比推迟付费应用,开发者会推出免费的支持广告的应用,或者是降低应用售价。如果开发者决定不支持Android或者是减少对其的关注,那么用户首先就会受到iPhone或者是iOS平台的吸引。例子之一就是杂志应用,这类应用在Android上的使用频率低,因此对Android支持并不好,这样想要使用杂志应用的用户就不会购买Android平板。

对此分析师Timothy Arcuri也指出:“我们认为苹果在今年WWDC大会上的推出的软件和服务套件将能够将用户长期锁定在苹果生态系统中。新的编程工具就应该能在开发者中引起共鸣,带动长期的服务货币化。”

标签: 应用 花费 来看 iOS 用户 较高 富帅


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