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阿里与欧莱雅达成战略合作张勇:法国品牌去年在阿里卖了上千亿 - 站长搜索
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阿里与欧莱雅达成战略合作张勇:法国品牌去年在阿里卖了上千亿

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2023-04-07 13:08:29 转载来源: 网易科技报道 北京

4月7日消息,昨日中法企业家委员会第五次会议举行。会议期间,阿里巴巴集团董事会主席兼首席执行官张勇与法国欧莱雅集团董事长让-保罗·安巩(JeanPaulAGON)签署战略合作协议,共同打造“美妆数字化循环经济模式”,聚焦绿色低碳新标准、新产品、新消费理念,打造可衡量、易实现的循环经济解决方案

4月7日消息,昨日中法企业家委员会第五次会议举行。会议期间,阿里巴巴集团董事会主席兼首席执行官张勇法国欧莱雅集团董事长让-保罗·安巩(Jean Paul AGON)签署战略合作协议,共同打造“美妆数字化循环经济模式”,聚焦绿色低碳新标准、新产品、新消费理念,打造可衡量、易实现的循环经济解决方案。

根据战略合作备忘录,双方将在低碳商品、低碳物流、低碳营销和消费者教育三方面开展合作,基于数字技术创新绿色商品供给,探索绿色循环的仓储、包装、配送、回收等全链路解决方案,并在消费者中倡导可持续生活方式、提升绿色消费认知。

在与欧莱雅集团签约前,张勇在中法企业家委员会第五次会议上发言。张勇表示,一直以来,众多法国企业都是阿里巴巴数字生态中非常重要的商业合作伙伴。在消费领域,尽管受疫情影响,2022年仍有超5000个法国消费品牌与阿里巴巴旗下的多个数字零售平台深入合作,直接服务了上亿中国消费者,全年整体消费规模超过千亿元。更多尚未在中国设立分支机构的法国中小企业则借助跨境电商,更轻量地把优质法国商品带到广阔的中国市场,进一步促进中国内需。

同时,淘宝天猫于4月6日搭建了“法国电商周”主题会场,天猫国际和平台上的法国品牌还将上线法国专场直播。

“可持续发展已经成为跨越国界的共识和承诺,也是每一个有社会责任感的企业的共同追求。阿里巴巴希望发挥平台作用,做一些独特的思考和探索。目前,我们和很多品牌不仅在商业上有合作,也在可持续和绿色目标上形成了共振”,张勇介绍道。

张勇认为,中法企业看到的都是同一个数字化、智能化的未来。在云计算领域,面对全球性的数字化进程,阿里云正与众多法国企业在技术架构全面云化、大数据平台建设、智能化减碳等方面深入合作,支持它们在亚洲和欧洲市场的数字化经营发展。

“2022年冬天,阿里巴巴作为奥运官方合作伙伴,我们非常自豪通过阿里云成功支持了北京冬奥会的核心系统全面上云,走向绿色奥运。我们非常期待2024年,在中法建交60周年的历史性时刻,能够通过数字化方式支持好巴黎奥运会。”张勇说。(一橙)

标签: 阿里 欧莱雅 达成 战略 合作 张勇 法国 品牌 年在


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