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亚马逊在电商搜索领域已独占鳌头 侵入谷歌领地 - 站长搜索
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亚马逊在电商搜索领域已独占鳌头 侵入谷歌领地

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2017-01-07 20:40:21 转载来源: 网络整理/侵权必删

众所周知,谷歌的大部分营收来自广告业务,而搜索引擎则是广告业务的超级支柱,人们搜索的越多,谷歌就越挣钱。不过,近些年来亚马逊却开始侵入谷歌的领地,分走了搜索巨人不少蛋糕,而打的谷歌难以还手的与亚马逊的老本行有关,它就是电商搜索

众所周知,谷歌的大部分营收来自广告业务,而搜索引擎则是广告业务的超级支柱,人们搜索的越多,谷歌就越挣钱。

不过,近些年来亚马逊却开始侵入谷歌的领地,分走了搜索巨人不少蛋糕,而打的谷歌难以还手的与亚马逊的老本行有关,它就是电商搜索。

金融服务公司Raymond James的调研数据显示,在网络购物时,超过一半的用户都选择在亚马逊开始他们的搜索,而如谷歌这样的搜索引擎,只能拿到26%的流量了,亚马逊已经抢走了谷歌的入口。

更加值得谷歌警惕的是,这样的形势并非一直如此,2014年时占据半壁江山的可是搜索引擎,仅仅两年时间,亚马逊就完成了位置的对调。

此外,这一趋势恐怕短期之内难以扭转。数据显示,18-29岁的年轻用户在进行产品搜索时,有62%都会选择亚马逊,而搜索引擎的占有率只有21%了。

标签: 亚马逊 电商 搜索 领域 独占鳌头 侵入 谷歌 领地


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