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去年Q4苹果iPhone销量首次下滑 Gartner - 站长搜索
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去年Q4苹果iPhone销量首次下滑 Gartner

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2016-02-18 22:06:49 转载来源: 网络整理/侵权必删

站长搜索科技讯 2月18日消息,据MarketWatch报道,苹果iPhone手机在去年第四季度的销量首次下降,市场份额缩小,因为该市场被中国手机制造商不断夺走。科技市场调查公司 Gartner称,2015年第四季度iPhone销量同比下降4.4%,苹果市场份额从20.4%下降到17.7%

Gartner:去年Q4苹果iPhone销量首次下滑

站长搜索科技讯 2月18日消息,据MarketWatch报道,苹果iPhone手机在去年第四季度的销量首次下降,市场份额缩小,因为该市场被中国手机制造商不断夺走。科技市场调查公司 Gartner称,2015年第四季度iPhone销量同比下降4.4%,苹果市场份额从20.4%下降到17.7%。

总体来看,去年第四季度全球智能手机销量环比增长9.7%,为2008年以来最低。其中三星以8343.77万部销量列第一,市场份额也从19.9%增长到20.7%。苹果销量为7152.59万部,位居第二。华为(3211.65万部)、联想(2001.47万部)、小米(1821.66万部)分列第三至第五。全球智能手机总销量为4亿310.94万部。

Gartner研究主管安苏尔・古普塔(Anshul Gupta)表示:“新兴市场的低成本智能手机和高端手机的强劲需求继续是推动因素。本土和中国中低端品牌的积极定价导致消费者在更换价格适宜智能手机上更快。”美元坚挺也带来挑战,特别是美国制造商如苹果。古普塔解释到,新兴市场的汇率疲软对进口设备的销售商造成压力。

Gartner称:“当前市场条件促使一些销售商在印度和印尼设立生产业务,避免未来不利的汇率贬值和高进口关税的打击。”中国智能手机制造商如华为看到第四季度增长最快,销量大增了53%。三星全年的市场份额从24.7%下滑到225%,而苹果全年的市场份额却从15.4%增长到15.9%。

古普塔称:“三星要阻止高端智能手机销量的下降,需要推出新的匹敌iPhone的旗舰手机,不再被iOS设备夺走市场。”(木秀林)

标签: 去年 Q4 苹果 iPhone 销量 首次 下滑 Gartner


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