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劫持淘宝天猫流量?法院叫停

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2015-10-30 16:12:02 转载来源: 网络整理/侵权必删

澎湃新闻10月30日从阿里巴巴集团获悉,“双11”前,上海浦东新区法院于26日发出两份民事裁定书,责令“帮5买”网站立即停止以“帮5淘”插件嵌入淘宝、天猫页面,扒取后者流量的行为。据悉,这是新《民事诉讼法》实施后,全国首例针对流量劫持的不正当竞争行为发出的诉前禁令

澎湃新闻10月30日从阿里巴巴集团获悉,“双11”前,上海浦东新区法院于26日发出两份民事裁定书,责令“帮5买”网站立即停止以“帮5淘”插件嵌入淘宝、天猫页面,扒取后者流量的行为。

据悉,这是新《民事诉讼法》实施后,全国首例针对流量劫持的不正当竞争行为发出的诉前禁令。

此前,浙江淘宝网络有限公司、浙江天猫网络有限公司以“帮5买”网站劫持流量进行不正当竞争为由,将其所有者上海载和网络科技有限公司、运营者载信软件(上海)有限公司推上被告席。

据原告代理律师、上海瀛东律师事务所的谢钍睿介绍,“帮5买”网站推出的“帮5淘”名为比价软件,实际是劫持流量的恶意插件,安装(往往是自动安装)后很难卸载。

以天猫为例,用户电脑装上“帮5淘”后,在使用IE、百度、搜狗等浏览器登陆时,“帮5淘”插件会自动嵌入天猫页面,并在天猫页面中出现“帮5买”广告栏和搜索栏。当用户选定商品准备买入时,商品标价附近会出现“现金立减”或“帮5买扫一扫立减1元”等链接和二维码。一旦点击,网页就跳转到“帮5买”界面。

据介绍,淘宝、天猫已对全网网页内容加密,对大部分流量劫持行为进行防范,但“帮5淘”作为浏览器插件,有比网站高得多的权限,网站在技术对抗上处于权限弱势。

淘宝和天猫方面认为,“帮5买”网站的设计与它们相似,很多用户误以为是一家,发生交易纠纷后往往找它们理论。“帮5买”网站不仅劫取了本应由它们享有的商业利益,更对其市场形象带来负面评价,已构成不正当竞争,诉请法院判令被告停止侵权,公开道歉,并索赔2000万元。

原告方称,6月已向上海浦东新区市场监督管理局举报,但面对行政机关的立案调查,“帮5买”继续其流量劫持行为;为此,向浦东新区法院起诉,并递交诉前禁令申请书。

法院审查认为,涉案诉前行为保全应满足三个条件――申请人有胜诉的可能性,不采取保全措施会对申请人造成难以弥补的损害,采取保全措施不损害社会公益,本案均满足。淘宝、天猫提供的证据,可初步证明被告以插件嵌入其购物页面的方式,导致原本欲在淘宝、天猫购物的用户被引导到“帮5买”。而淘宝、天猫与“帮5买”均为购物网站,有直接竞争关系。鉴于淘宝、天猫交易量巨大,在“双11”到来之际,如不及时制止被告的行为,将给淘宝、天猫的竞争优势、市场份额造成难以弥补的损害。

中国互联网络信息中心的有关报告显示,2014年有46.3%的网民遭遇网络安全问题,流量劫持是最常见的形式,各种恶意软件通过修改浏览器、锁定主页或不停弹出新窗口,强制用户访问某些网站。近年来,互联网领域围绕流量争夺已经爆发“3Q大战”、“3B大战”等,也引发多起不正当竞争案。以往,由于民事诉讼救济周期长,不能及时制止不正当竞争行为。

北京大学竞争法研究中心主任肖江平认为,法院在电商不正当竞争领域确立全国首例诉前禁令,对打击流量劫持有里程碑式的意义,“互联网领域的不正当竞争行为破坏性强,能在短时间内对被侵权人造成巨大损害,如不及时制止,往往造成被侵权人的市场份额急剧萎缩,甚至‘赢了官司输了市场’。对这样的侵权行为,采用诉前禁令有助于震慑侵权行为。”

标签: 劫持 淘宝天 流量 法院 叫停


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