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file_put_contents - [internal], line ??
Cake\Log\Engine\FileLog::log() - CORE/src/Log/Engine/FileLog.php, line 140
Cake\Log\Log::write() - CORE/src/Log/Log.php, line 392
Cake\Log\Log::warning() - CORE/src/Log/Log.php, line 477
DebugKit\ToolbarService::isSuspiciouslyProduction() - ROOT/vendor/cakephp/debug_kit/src/ToolbarService.php, line 169
DebugKit\ToolbarService::isEnabled() - ROOT/vendor/cakephp/debug_kit/src/ToolbarService.php, line 105
DebugKit\Plugin::bootstrap() - ROOT/vendor/cakephp/debug_kit/src/Plugin.php, line 48
Cake\Http\BaseApplication::pluginBootstrap() - CORE/src/Http/BaseApplication.php, line 182
Cake\Http\Server::bootstrap() - CORE/src/Http/Server.php, line 111
Cake\Http\Server::run() - CORE/src/Http/Server.php, line 79
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            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
Cake\ORM\Table::find() - CORE/src/ORM/Table.php, line 1263
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6426
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3436
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317

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            $this->_File->fflush();

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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Database\Schema\CachedCollection::describe() - CORE/src/Database/Schema/CachedCollection.php, line 85
Cake\ORM\Table::getSchema() - CORE/src/ORM/Table.php, line 513
Cake\ORM\Query::addDefaultTypes() - CORE/src/ORM/Query.php, line 290
Cake\ORM\Query::__construct() - CORE/src/ORM/Query.php, line 184
Cake\ORM\Table::query() - CORE/src/ORM/Table.php, line 1702
Cake\ORM\Table::find() - CORE/src/ORM/Table.php, line 1263
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6539
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3436
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317

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            $this->_File->fflush();

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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 266
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3634
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

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                E_USER_WARNING
            );

Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 275
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3634
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157

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        $success = $this->_File->ftruncate(0) &&
            $this->_File->fwrite($contents) &&
            $this->_File->fflush();

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Cake\Cache\Engine\FileEngine::set() - CORE/src/Cache/Engine/FileEngine.php, line 141
Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 266
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3663
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

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                ),
                E_USER_WARNING
            );

Cake\Cache\Cache::write() - CORE/src/Cache/Cache.php, line 275
App\Controller\NewsController::action_() - APP/Controller/NewsController.php, line 6766
App\Controller\NewsController::get_data() - APP/Controller/NewsController.php, line 5701
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5625
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3663
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157

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               }

unserialize - [internal], line ??
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3698
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Routing\Middleware\RoutingMiddleware::process() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 161
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73

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unserialize - [internal], line ??
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::article_show() - APP/Controller/NewsController.php, line 4290
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Routing\Middleware\RoutingMiddleware::process() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 161

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                      $a=unserialize($line2);
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unserialize - [internal], line ??
App\Controller\NewsController::action_cache() - APP/Controller/NewsController.php, line 5571
App\Controller\NewsController::cache_action() - APP/Controller/NewsController.php, line 5281
App\Controller\NewsController::article_show() - APP/Controller/NewsController.php, line 4310
App\Controller\NewsController::view() - APP/Controller/NewsController.php, line 3822
Cake\Controller\Controller::invokeAction() - CORE/src/Controller/Controller.php, line 539
Cake\Controller\ControllerFactory::handle() - CORE/src/Controller/ControllerFactory.php, line 140
Cake\Controller\ControllerFactory::invoke() - CORE/src/Controller/ControllerFactory.php, line 115
Cake\Http\BaseApplication::handle() - CORE/src/Http/BaseApplication.php, line 317
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 77
Cake\Http\Middleware\CsrfProtectionMiddleware::process() - CORE/src/Http/Middleware/CsrfProtectionMiddleware.php, line 164
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\I18n\Middleware\LocaleSelectorMiddleware::process() - CORE/src/I18n/Middleware/LocaleSelectorMiddleware.php, line 61
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Http\Middleware\BodyParserMiddleware::process() - CORE/src/Http/Middleware/BodyParserMiddleware.php, line 157
Cake\Http\Runner::handle() - CORE/src/Http/Runner.php, line 73
Cake\Routing\Middleware\RoutingMiddleware::process() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 161

我是达人先普惠中端再切入社交旅游市场

互联网 2015-10-12 07:00:06 转载来源: 网络整理/侵权必删

企业名称：广州粉丝信息科技有限公司创业时间：2014年10月创业地点：广州创始人：曾耀天商业模式：对接旅游达人和商家的信息交易平台。融资情况：天使轮获得易一天使数百万元人民币投资

企业名称：广州粉丝信息科技有限公司

创业时间：2014年10月

创业地点：广州

创始人：曾耀天

商业模式：对接旅游达人和商家的信息交易平台。

融资情况：天使轮获得易一天使数百万元人民币投资。

酒店推新品，先付费邀请达人来体验一把―――在旅游数字营销领域干了5年的曾耀天，深知商家对优质达人的需求，去年成立了旅游信息交易互联网平台“我是达人”，旨在通过旅游达人和意见领袖的引导，让供求两端快速匹配。“像我们这样专注于小众的旅游达人，同行里暂时还没有看到。”他认为，天下武功唯快不破，第一步先跑量，把平台的交易规模做起来，往后再切入庞大的社交旅游消费市场，会有很大的商业空间。

商家筛选达人

曾耀天的上一家创业公司，做的是toB的数字营销服务，其中一项工作就是帮商家物色合适的达人进行体验式传播。他坦言，达人不好找，前期要做大量的搜集和筛选工作，然后一个个去联系，不仅达人的风格要跟商家的定位一致，还要有足够的粉丝影响力。尽管商家愿意为此付很高的中介费，但他觉得，如此低效的打法不是长久之计。

从去年开始，曾耀天尝试搭建一个互联网平台，把商家和旅游达人的资源都聚集在上面，双方直接进行匹配和交易。他告诉南都记者，在商家一端，从星级酒店、景区到各地旅游局、航空公司都有，当中不少就是原来的老客户，在新模式下他们不用另花中介费，都愿意一试；而对于达人，平台目前还没有很细致的要求，擅长摄影和写体验游记、在各大旅游网站有一定的粉丝量影响力就行，目前已经吸引了1000多人加入。平台再把达人分类标签，比如有的是嘴刁吃货，有的是酒店控。

“原则上所有人都可以来做达人，关键看商家怎么选。”他认为，既然定位平台，就抱着开放的态度，达人写的游记他们不会审核，自由发表到旅游网站上，好内容自然会被媒体推荐甚至上头条，商家愿意为此付多少费用也是自己定。

就在两个月前，曾耀天跟铂涛集团旗下的新品牌丽枫酒店合作了一次体验招募，对方需要100个达人。“在平台发起活动，不到5分钟就有300多人报名。”据他介绍，最后入选的达人在各大OTA平台发布了400多篇游记，千万级的阅读量帮商家赚足人气。

普惠中端达人

平台不挑达人，但反过来能称得上达人的都是见多识广、旅游经验丰富之辈，他们又会怎样挑商家和活动呢？

曾耀天分析，达人分几个层次，高端达人不缺被邀请的机会，他们会看商家的特色和档次是否跟自己的喜好匹配，以及其他受邀的达人是否跟自己同一个水平，至于能拿多少报酬倒不在乎；而中端达人的需求比较实际，既能免费去玩又能从中赚一笔收入，何乐而不为；还有成长中的达人，他们基本上不会考虑太多，哪怕是没有额外报酬的活动也会接，当作丰富阅历的机会。

他告诉南都记者，相对于后两者，目前市场上高端达人的数量比较少，总体而言，大家都愿意多一个接单渠道，从职业划分来看，从媒体人、白领、企业主到Soho一族、全职太太都有。

然而，时下不少大型OTA平台也会跟商家合作发起体验活动，达人为什么要选刚起步的“我是达人”？

他梳理竞品业态，携程和去哪儿是旅游界的京东和百度，一个重点在卖产品，一个定位比价搜索，还有百度旅游、新浪旅游、马蜂窝等做的是攻略内容，而组织达人体验只是他们顺带的业务，占比并不高。“我们做过调查，O T A网站一般每月只有1-2次旅游达人活动，每次不超过20个名额，受益的达人十分有限，而我们的区别在于对这个细分领域的专注，能让达人获取更多接单的机会。”曾耀天对南都记者说。

不过，他也坦言，达人对平台无所谓忠诚度。“有人问过我，万一携程、去哪儿大举进军旅游达人市场，会怎么应对；我说真要拼资源、拼财力，那几乎没有任何胜算。”曾耀天说，“我能做的就是，趁对方还没动静，赶紧把规模做起来，随着平台的订单增加，以后会考虑独家签约部分达人。”

孵化准达人

据介绍，目前全国的旅游达人只有1万多人，放眼全球，这个数字也不过在10万人左右。曾耀天坦言，这是一个十分小众的群体，市场不会很大，而他的想法是由此切入社交旅游市场，延伸商业模式。

按他的计划，撮合达人和商家，目的在于聚集旅游行业有影响力的意见领袖和商家，平台不会从交易中抽佣；下一步这些达人可以作为平台的导师，培训更多梦想成为旅游达人的人，后者以会员制付费。他告诉南都记者：“我们之前做过一次测试，在微信公众号发出会员招募，两周吸粉了100多人，当中有十几个付费，证明需求确实存在。”此外，在达人所写的游记里，以后会增加销售链接，粉丝点击购买旅游产品。

“最终平台会有四类角色，分别是商家、旅游达人、准达人和达人的粉丝，但现阶段先促成达人和商家的交易，把这一步走稳再说。”在他看来，起步期没有足够的资源和服务，不能什么都去做，否则反而因为体验不好而影响口碑。

第三方点评

单纯撮合价值有限

点评人：百联咨询创始人庄帅

商家出于营销的目的邀请达人来体验，这个事情本来有公关公司来干，现在去中介化、让商家直接面对达人，我觉得首先大商家可能会不太感冒，因为整个流程涉及筛选达人、规划线路、安排机票住宿、管理多个达人等种种细节问题，非常琐碎，与其自己张罗，不如交给专业机构来干，而市场上并不缺这样的公司竞相为大商家服务。

相对来说，小商家预算有限，对免中介费的旅游达人平台会感兴趣一些，但也存在一个问题，就是找到合适的达人以后，下回双方就私下联系了，说到底，商家对达人的数量需求不用很多，关系紧密的有那么五六个就够了，那种酒店新开业一下子邀请几百个达人的情况是很少的，并且真达到这样的规模，相信也不会自己干，直接找公关公司去。

你也许会觉得，用互联网的方式撮合两端，怎么也比原来传统的to B服务效率高，但其实对于“人”的生意不是那么回事。它不像商品，材质、性能可以标准化描述，可以检索比较，人很难标准化，要价高商家请不起，要价低达人又觉得掉价，到头来还是要有专门的机构从中间调和。

所以我认为，做旅游达人平台，仅仅把两端撮合进来是不够的，一定要落地服务，帮商家做全年的营销策划，包括达人怎么安排、有哪些传播侧重点，全流程包办。说到底，商家的需求不是找达人那么简单，他们要的整合服务，平台的专业活儿才是突显价值的地方。

比较平台两端，达人群体很分散，要迁移很容易，尤其是有名气的达人，并不需要依靠平台接单，所以往下走最核心的还是抓住商家资源。从国家大力发展旅游业来看，这个生意的市场空间挺大的，但它是toB服务，很难把产业链做得很深，更多是把商家需要的达人类型延展。

采写：南都记者梁卓慧

标签: 我是达人先普惠中切入社交旅游市场

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