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来往上线9秒短视频功能 PK腾讯新浪 - 站长搜索
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来往上线9秒短视频功能 PK腾讯新浪

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2014-01-16 13:18:43 转载来源: 网络整理/侵权必删

网易科技讯 1月15日消息,阿里巴巴旗下移动社交平台来往今日上线了9秒短视频拍摄和分享功能,成为继腾讯微视和新浪秒拍后,又一大切入短视频社交的巨头。与腾讯和新浪不同的是,阿里并未将短视频做成一个独立APP而是直接集成到了来往中,此前来往已经在聊天功能中加入了短视频拍摄功能,在新上线的4.4版中,来往朋友动态、扎堆、聊天等社交场景下都将上线9秒短视频拍摄和分享功能

网易科技讯 1月15日消息,阿里巴巴旗下移动社交平台来往今日上线9秒视频拍摄和分享功能,成为继腾讯微视和新浪秒拍后,又一大切入短视频社交的巨头。

与腾讯和新浪不同的是,阿里并未将短视频做成一个独立APP而是直接集成到了来往中,此前来往已经在聊天功能中加入了短视频拍摄功能,在新上线的4.4版中,来往朋友动态、扎堆、聊天等社交场景下都将上线9秒短视频拍摄和分享功能。

来往9秒短片拍摄的视频大小在几百K左右,支持断点续拍、滤镜和配乐。来往负责人邹孟睿表示,视频内容相较文字和图片,以及图片+语音组合,都含有更多的信息量,也更加生动和直观。“短视频给用户提供了社交和互动的新一种可能,用户制作、快速分享短视频的门槛将被大大降低,意味着无论社交还是视频都进入了全新发展阶段。”邹孟睿说。

目前微视和秒拍都采用了名人+达人的运营策略,通过大号策略弥补用户UGC能力的不足,此前来往也已经笼络赵薇、文章、任志强等名人,也将通过名人带动短视频拍摄和分享。

用户可以将拍摄的短片分享到扎堆、动态和短片墙,来往方面透露,用户在聊天中拍摄和发送的短片超过1万个,其中近一半发布后被用户分享到来往好友动态。

据了解,来往4.4 iOS版已经提交苹果App Store审核,Android版也已开发完成,即将上线更新。(顾晓波)

标签: 来往 上线 9秒 视频 功能 PK 腾讯 新浪


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