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小区里遍布智能快递柜这件事 可能永远不会发生

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2015-06-11 15:51:06 转载来源: 网络整理/侵权必删

快递公司们花 5 亿研发智能储物柜进小区,但最终收快递这事可能不是它们说的算。北京上海已经有一些小区开始出现这样的储物柜

小区里遍布智能快递柜这件事 可能永远不会发生

快递公司们花 5 亿研发智能储物柜进小区,但最终收快递这事可能不是它们说的算。

北京上海已经有一些小区开始出现这样的储物柜。柜子外形就像你经常能在超市看到的寄存柜,刷五颜六色的彩漆,上面的图标经常能告诉你这是哪家电商在合作。

凭借手机上的一张二维码照片,你就能打开一个特定的箱子,取走当天送来的快递。要寄送的包裹也从网上下单,直接塞到柜子里等快递员领走。

这样的好处是节省了快递员联系你、等签收、等下单填写地址的时间。物流公司会很开心,因为它能节省人力成本,让你自助完成最后 100 米的投寄。

中国正在冒出很多这样的公司。由顺丰、申通、中通、韵达和普罗斯特 5 家快递公司持股的丰巢科技,刚刚获得 5 亿人民币投资。尽管股东是快递公司,丰巢对外宣称自己是一个独立经营和管理的平台,接受除这几家快递公司以外的其它合作伙伴。

小区里遍布智能快递柜这件事 可能永远不会发生

放在这类柜子里寄存目前不收费,丰巢和这类企业都是依靠和快递公司合作,并在箱体上打上广告来盈利的。

不过我们不知道 5 亿人民币能够让丰巢烧多久。按照它的计划,它将在全国 33 个城市进小区,和万科物业、中航地产、中海物业合作,在今年年底完成这项计划。

回想现在很多宽带还不能覆盖小区的情况,协调双方利益是个工程量巨大的活。因为按照法律,小区的公共空地由居委会委托物业公司的管理,所以快递柜进小区需要和物业公司一家一家谈。那么这 5 亿人民币可能还真是不禁花。

类似的模式在海外已经有一些先例。2013 年中旬的时候, Google 收购了一家快递公司叫 BufferBox。两年之后,我们再登录 BufferBox 的官网的时候,一封邮件已经写着“已终止服务”。

电商现在如何实现统一收发

国内的主要电商平台则选择另一种方式实现统一收发。

它们跟小区周边的便利店、洗衣店合作,作为一片居民区的自提点。诸如亚马逊、淘宝和京东这类大电商,目前都采用这样的模式。对于电商来说,货车一次将整个小区的快递卸到一个便利店,比起派人一家一家送无疑经济许多。

对于小店来说,集中收货能增加到店的人流量,做大自己的生意。最开始电商要主动找上连锁便利店以便迅速铺开网点,从去年开始天猫已经要对新加盟的小店收费了,可见作为自提点带来的好处。

亚马逊中国通过与几个品牌便利店和 EMS 等合作,已将自提点数量拓展到 5000 多家,据说在国内是拥有自提点最多的电商。根据官方公布的数据,京东在去年 9 月也已经拥有自提点和自提柜 1045 个。

首页图来自: CheatSheet  题图来自:CNHubei

标签: 区里 遍布 智能 快递 这件事 可能 永远 不会 发生


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