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美丽说上线一拍即卖社交电商模式 强化C2C业务 - 站长搜索
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美丽说上线一拍即卖社交电商模式 强化C2C业务

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2015-04-16 13:12:09 转载来源: 网络整理/侵权必删

站长搜索科技讯 4月16日消息,女性快时尚电商平台美丽说近日正式对外宣布上线“一拍即卖”社交电商模式,强化C2C业务。据美丽说产品总监王新米介绍,此次改版是基于之前历年对产品的摸索尝试,到目前为止,这是美丽说在移动互联网时代进行的第三次需求方案升级

美丽说上线一拍即卖社交电商模式 强化C2C业务

站长搜索科技讯 4月16日消息,女性快时尚电商平台美丽说近日正式对外宣布上线一拍即卖社交电商模式强化C2C业务。

据美丽说产品总监王新米介绍,此次改版是基于之前历年对产品的摸索尝试,到目前为止,这是美丽说在移动互联网时代进行的第三次需求方案升级。“前面我们所做的内容是把时尚爱好者的眼光抓住,最终还是靠购买落地,这个流程是一个完整的体验。”王新米称,此次升级,也是基于之前所做的眼光共享经济尝试,继续增强微信钱包入口引流效果的初衷。

随着移动时代的成熟化,手机带给人的冲击日新月异。美丽说此次改版的逻辑是:手机每天产生大量照片,意味着真实可见,为用户提供一个平台使其被聚光与发现并便捷地完成交易便显得至关重要。此次美丽说参照国短租网站Airbnb的模式:把基于相同生活理念、消费理念的人群聚集在一起,从他们的消费角度来包装自己产品和分享角度,把共享经济组织起来。王新米将其概括为两点:一是能把真实的人活生生地展现在用户眼前;二是用照片更真实地记录现场以还原产品本身。

王新米举例称,“一拍即卖”可以让用户对商品图片随时进行拍摄,点任意位置可以为其架起价签,之后发布,使交易流程尽可能量简化。这种模式很像种子功能。与此同时,产品标签下生成的二维码可以直接分享到微博、微信等社交界面,另一方简单操作即可购买,整个流程形成一个极简洁的购买现场。这是此次改版的核心模式。

面对如何保证支付环节的风控与产品体验问题,王新米解释称美丽说在环节已为其提供担保,目前使用的是美丽说自身成熟的支付和交易的分装体系。

据透露,随着H5以及微信入口访问的介入,目前美丽说在移动端用户比例已超过90%。

在经营数据方面,美丽说方面给出的数字是每天活跃用户在400万到500万之间。春夏季提单率在5%-6%之间,冬天提单率平时4%左右。但对于去年56亿交易额中营收部分的数据,美丽说表示暂时不愿透露。(网线)

标签: 美丽 上线 一拍 即卖 社交 电商 模式 强化 C2C


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