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腾讯新闻频道改版:启用“瀑布流”形式 强调个性化 - 站长搜索
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腾讯新闻频道改版:启用“瀑布流”形式 强调个性化

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2013-08-06 14:08:36 转载来源: 网络整理/侵权必删

8月6日,腾讯新闻频道正式启用“瀑布型”新版页面,通过本次改版,新版首页更突出了腾讯新闻的原创及每日要闻内容,而在用户的交互体验及个性化需求方面也有了进一步加深。

腾讯新闻频道新版首页)

DoNews 8月6日消息(记者 余维维)8月6日,腾讯新闻频道正式启用“瀑布型”新版页面,通过本次改版,新版首页更突出了腾讯新闻的原创及每日要闻内容,而在用户的交互体验及个性化需求方面也有了进一步加深。

从改版后的页面来看,腾讯新闻频道已由原先的传统首页改成了类博客的形式,在页面布局方面也由传统的三栏变了两栏。

针对用户不同领域的阅读需求,新版首页还并列增设了财经、体育、娱乐、科技及“添加(用户自主选择)”五个选项模块,用户可更据自身需求定制五个频道新闻。该设置在方便了用户的个性化需求的同时,也进一步强调了信息传递的精准性。

在内容方面,新版腾讯新闻更加注重对于原创新闻及当日重要要闻的推荐。相较此前传统的门户型页面,腾讯新闻新版页面更突出了多图的阅读形式及对新闻内容预览,并同时设有评论数显示设置。

而在侧边栏位置,新版首页还分别设立了今日话题、影响力、新闻百科、我爱编辑、财经观察、贵圈、娱乐观、TMT解码等模块内容。

尽管腾讯新闻新版首页在信息流的呈现上相对有所减少,但相比此前密集繁琐的页面呈现形式,新版首页在变得更清晰的同时,也增加了用户的交互体验和个性化选择。

“在传统门户时代,与流量伴生的数据价值长期被低估。进入大数据时代后,腾讯将从这些海量数据中挖掘、分辨出用户的行为模式、兴趣偏好等,以为用户提供更多个性、精准的信息内容”,腾讯网总编辑陈菊红说。(完)

标签: 腾讯新闻 瀑布流 个性化

标签: 腾讯 新闻 频道 改版 启用 瀑布流 形式 强调 个性化


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