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Pinterest将进行5亿美元融资 估值将达110亿美元 - 站长搜索
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Pinterest将进行5亿美元融资 估值将达110亿美元

互联网 2015-02-20 08:51:06 转载来源: 网络整理/侵权必删

据WSJ消息,Pinterest正准备进行5亿美元的新一轮融资,此轮过后,估值将达110亿美元,成立5年的Pinterest累计融资将达12.64亿美元。消息称,本轮融资将在未来几周完成,目前尚不清楚是否会引入新的投资者

Pinterest将进行5亿美元融资 估值将达110亿美元

据WSJ消息,Pinterest正准备进行5亿美元的新一轮融资,此轮过后,估值将达110亿美元,成立5年的Pinterest累计融资将达12.64亿美元。消息称,本轮融资将在未来几周完成,目前尚不清楚是否会引入新的投资者。

Pinterest 的上一轮2亿美元融资还是在去年5月,当时估值达 50亿美元。投资方包括 SV Angel、 Bessemer Venture Partners、Fidelity、Andreessen Horowitz、 FirstMark Capital 和 Valiant Capital Partners等。

Pinterest从2013年下半年开始尝试商业化。第一步从广告开始,推出了“Promoted pins”(赞助商Pin),帮助商家把广告性质的Pin推送到特定用户的feed中。去年年底,Pinterest公布了 “Promoted Pins beta版”成绩,结果显示,这些Promoted pins平均被分享11次,相当于30%的“earned media”(用户口碑)转化率。由于Pins的存留性,在推广活动期结束后还会产生5%的earned media。

最近,Pinterest加快了商业化步伐,尝试的方式也更为多样化。比如刚刚与App Store合作推出的App Pins:Pinterest的兴趣推荐引擎会根据用户的行为记录为其推荐相关的App,用户无须跳出Pinterest至App Store就能直接下载应用到iPhone或iPad上。而为了增强其为用户智能化推荐的功力,今年1月底,Pinterest刚刚收购了一家做产品推荐引擎的初创公司Kosei 。

另外,Pinterest还将添加“购买”按钮,用户看到喜欢的东西就可以直接下订单支付,无需离开原本的网页或者客户端,此功能预计三到六个月之内上线。这意味着人们印象中的兴趣图谱Pinterest将为自己抹上浓重的电商色彩。

据研究机构comScore数据显示,Pinterest今年1月美国独立访问者数量达7580万,比去年同期增长37%。

[本文参考以下来源:blogs.wsj.com, businessinsider.com]

标签: 亿美元 Pinterest 进行 融资 估值


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