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黑莓正求生,不再主打手机业务 - 站长搜索
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黑莓正求生,不再主打手机业务

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2014-12-20 10:24:06 转载来源: 网络整理/侵权必删

站长搜索(www.adminso.com):黑莓正求生,不再主打手机业务 站长搜索讯 程守宗(John Chen)受命挽救黑莓以来已近乎一年,显然他的伟大计划发挥了作用,至少已经帮助公司止住了损失,避免了被收购的危险。黑莓最近三个月的数据的显示,其亏损已从去年的44亿美元减少至现在比较乐观的1.48亿美元

站长搜索(www.adminso.com):黑莓正求生不再主打手机业务

站长搜索讯 程守宗(John Chen)受命挽救黑莓以来已近乎一年,显然他的伟大计划发挥了作用,至少已经帮助公司止住了损失,避免了被收购的危险。黑莓最近三个月的数据的显示,其亏损已从去年的44亿美元减少至现在比较乐观的1.48亿美元。

当然,我们也看到由于黑莓正在将自己转型为一家软件服务公司,智能手机制造已逐渐成为它的一个次要业务。

去年同期,黑莓的智能手机出货量为430万,尽管大部分都是比较老的BlackBerry 7设备。而今年这时候,其出货量已不及之前的一半,仅为190万,而且在此前销量最好的中东和亚太地区的销量都出现了下滑。不过如果一些像Passport和Classic这样的新设备或者说是“反传统”设备能有较好的市场反馈的话,那出其前景还是值得期待,因此对于黑莓来说以后也许还会有些好消息。

黑莓现在的营收大致分为两部分,46%来自于手机设备,剩下的则是源自软件和服务。而软件和服务是程守宗认为最有潜力的,而且这将有可能助力黑莓收购手机加密公司Secusmart。同时,黑莓也在自家的加密平台BlackBerry Enterprise Security上获得了巨大的回报,近三个月的收入增长超过了一倍。

因此,目前看来黑莓的亏损已经缓和,软件服务方面保持着增长,而资金方面也比较充足。也许现在有人可以来一瓶香槟庆祝一番了,因为程守宗的“八季度”计划的确带来了令人惊喜的成绩。

标签: 莓正 求生 不再 主打 手机 业务


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